{"id":325,"date":"2015-02-03T10:38:45","date_gmt":"2015-02-03T10:38:45","guid":{"rendered":"http:\/\/tool-besafe.pensoft.net\/?p=325"},"modified":"2017-02-22T14:04:44","modified_gmt":"2017-02-22T14:04:44","slug":"how-do-we-determine-if-an-argument-is-effective","status":"publish","type":"post","link":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/2015\/02\/03\/how-do-we-determine-if-an-argument-is-effective\/","title":{"rendered":"How do we determine if an argument is effective"},"content":{"rendered":"<p><strong><img loading=\"lazy\" decoding=\"async\" class=\" size-full wp-image-2341 aligncenter\" src=\"http:\/\/tool-besafe.pensoft.net\/wp-content\/uploads\/Thematic-Brief-banner-centered.png\" alt=\"Thematic Brief banner centered\" width=\"240\" height=\"18\" \/><\/strong><strong>Intended audience<\/strong><br \/>\nThis brief provides information and ideas for analysts of policy and <span class='tooltipsall classtoolTips18' style='border-bottom:2px dotted #888;'>arguments<\/span>, policy-makers, decision-makers and advocacy.<\/p>\n<p><strong>Topic: How to study the effectiveness of arguments<\/strong><br \/>\nEffects of arguments are easiest to observe within the context of where they are used, and also considering the interactions between different arguments. The analysis of argumentation can be conducted through observational investigation of case-studies where different arguments are used or by observation of chains of arguments. Argument effectiveness can be addressed also at a more general level, by considering the logic of the argument and making causal inferences. These two approaches may be broadly referred to as observed effectiveness and potential effectiveness, respectively.<\/p>\n<p><strong>Observed effectiveness<\/strong> can be analysed through empirical work; it requires observations of relations, between e.g. events, decision-making levels or <span class='tooltipsall classtoolTips16' style='border-bottom:2px dotted #888;'>stakeholders<\/span>. Effects take place when the arguments in one event, at one level or by one <span class='tooltipsall classtoolTips25' style='border-bottom:2px dotted #888;'>stakeholder<\/span> produce a change in behaviour or in arguments used in another event, level or by other stakeholders. Analysing policy processes, we observe effectiveness across stages of the policy cycle, across <span class='tooltipsall classtoolTips19' style='border-bottom:2px dotted #888;'>governance<\/span> levels and across actor types.<\/p>\n<p><strong>Potential effectiveness<\/strong> can be studied empirically or by applying methods of logic, as used by philosophy, semantics and linguistics. Potential effectiveness can be analysed as an exercise of logical inference, which is used, for example, in legal analyses and assessments of new laws or other argumentation referring to standards, such as <span class='tooltipsall classtoolTips27' style='border-bottom:2px dotted #888;'>biodiversity<\/span> policy. Empirically, potential effectiveness can be sought from people\u2019s evaluations of how different arguments might contribute to policy outcomes. The analysis of potential effectiveness relies on recording the sequence of inference by the analyst or informants\u2019 views on effectiveness.<\/p>\n<p><strong>Arguments at different stages of policy cycle<\/strong><br \/>\nBESAFE took the policy process to consist of five phases: 1) Agenda setting, 2) Policy formulation, 3) Policy adoption, 4) Policy implementation 5) Policy evaluation (Figure 1).<\/p>\n<p>The BESAFE analyses showed that different types of arguments were used at different stages of the policy cycle. Judging by the frequency of different types of arguments at each stage, it appears that the <span class='tooltipsall classtoolTips11' style='border-bottom:2px dotted #888;'>intrinsic <span class='tooltipsall classtoolTips12' style='border-bottom:2px dotted #888;'><span class='tooltipsall classtoolTips20' style='border-bottom:2px dotted #888;'>value<\/span><\/span><\/span> of nature type arguments dominate at the early stages of the process, while different types of <span class='tooltipsall classtoolTips24' style='border-bottom:2px dotted #888;'>benefit<\/span> arguments are used in the middle of the process and legal obligation arguments are most frequent at the implementation and evaluation stages.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-1603\" src=\"http:\/\/tool-besafe.pensoft.net\/wp-content\/uploads\/Policy-cycle2.png\" alt=\"\" width=\"450\" height=\"395\" srcset=\"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/wp-content\/uploads\/Policy-cycle2.png 531w, https:\/\/besafetool.euprojects.awt-2.arphahub.com\/wp-content\/uploads\/Policy-cycle2-300x263.png 300w\" sizes=\"auto, (max-width: 450px) 100vw, 450px\" \/><\/p>\n<p><strong>Potential effectiveness<\/strong><br \/>\nAnalysing potential effectiveness, the BESAFE case studies found that:<\/p>\n<ul>\n<li>Logic or a sound scientific basis is not a sufficient condition for an argument to be effective; duty or benefit related arguments support their effectiveness.<\/li>\n<li>Linking several <span class='tooltipsall classtoolTips23' style='border-bottom:2px dotted #888;'>benefits<\/span> and using general language can increase the effectiveness of an argument.<\/li>\n<li>Tailoring the argument to the audience increases its effectiveness.<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<p><strong>Observed effectiveness<\/strong><br \/>\nMost of the case studies detected signals of effectiveness through empirical analysis. The effectiveness of arguments could be observed in their:<\/p>\n<ul>\n<li><strong>Persistence<\/strong>: in several cases similar arguments (e.g. sustainable development or <span class='tooltipsall classtoolTips10' style='border-bottom:2px dotted #888;'>inherent value<\/span> arguments) \u00a0 \u00a0 \u00a0 persisted or evolved over long periods, sometimes also to new stages in the policy cycle;<\/li>\n<li><strong>Accumulation<\/strong>: sometimes the arguments were used increasingly and with growing emphasis and importance in the process;<\/li>\n<li><strong>Diffusion<\/strong>: in several cases particular arguments diffused to broad use, various policy arenas and audiences; in particular, several cases witnessed livelihood arguments being taken up by advocates of conservation;<\/li>\n<li><strong>Level-crossing<\/strong>: arguments were taken up by stakeholders at lower or higher governance levels than where they originated;<\/li>\n<li><strong>Replacing<\/strong>: several case studies show situations where new arguments replaced old ways of expressing concern or placing importance on some phenomenon; for example, <span class='tooltipsall classtoolTips21' style='border-bottom:2px dotted #888;'>ecosystem<\/span> service arguments replaced arguments focusing on rarity.<\/li>\n<\/ul>\n<p><strong>Usefulness<\/strong><br \/>\nUnderstanding how arguments generate effects is important for analysts of policy processes and for anyone who wants to improve the effectiveness of their arguments.<\/p>\n<p><strong>Transferability<\/strong><br \/>\nThe approach on how to study effectiveness is general and widely transferable. The empirical lessons represent generalisations across all the BESAFE case studies from varying contexts and may thus also be considered of wider applicability (see Deliverable D2.3 for an overview of the case studies).<\/p>\n<p><strong>Lessons learned <\/strong><\/p>\n<ul>\n<li>Persistence of biodiversity conservation arguments through different policy processes and against the counter-arguments is a pre-condition for their effectiveness.<\/li>\n<li>Diffusion and accumulation of arguments originally used by a limited group of actors signals effectiveness.<\/li>\n<li>Operational planning channels scientific arguments to new audiences, and increases effectiveness.<\/li>\n<li>Livelihood arguments coupled with biodiversity related arguments can increase the effectiveness of conservation, by allowing more dialogue between different types of actors.<\/li>\n<li>Livelihood arguments originating at the local level can be effective at higher levels, by widening the scope of debate and engaging different actors.<\/li>\n<li>Appealing to high level legal arguments is effective in concrete tight argumentation at the local level, particularly in deadlock situations.<\/li>\n<li>Deliberation across levels improves the effectiveness of arguments.<\/li>\n<li>Broad concepts and complex reasoning can easily be replaced by arguments that refer to concrete benefits or duties.<\/li>\n<li>Arguments that people personally relate to often replace scientific and inherent value arguments that have to do with biodiversity in isolation from society.<\/li>\n<li>Context of the argument is crucial. Arguments change with time and move across governance levels, depending on context and different strategies.<\/li>\n<li>The effectiveness of arguments depends also on the positive or negative framing of the argument.<\/li>\n<\/ul>\n<p><strong>Looking for more information on effective arguments for biodiversity?<\/strong><br \/>\nFor more BESAFE results, including separate briefs focusing on other case studies and various aspects of argumentation, see <a href=\"http:\/\/www.besafe-project.net\/\">http:\/\/www.besafe-project.net<\/a><\/p>\n<p>Final report synthesizing the analysis on effectiveness in case studies. BESAFE. Deliverable D2.3. <strong>Available at<\/strong>:<\/p>\n<p><a href=\"http:\/\/www.besafe-project.net\/files\/DOWNLOAD2\/D2.3%20Final%20report%20synthesizing%20the%20analysis%20on%20effectiveness%20in%20case%20studies.pdf\">http:\/\/www.besafe-project.net\/files\/DOWNLOAD2\/D2.3%20Final%20report%20synthesizing%20the%20analysis%20on%20effectiveness%20in%20case%20studies.pdf<\/a><\/p>\n<p>This brief is a result of research carried out under the BESAFE project. This brief was written by Eeva Primmer, Pekka Jokinen and Malgorzata Blicharska.<\/p>\n<p>The <strong>BESAFE<\/strong> project is an interdisciplinary research project funded under the European Community&#8217;s Seventh Framework Programme, contract number: 282743.<\/p>\n<p><a href=\"http:\/\/www.besafe-project.net\/\">http:\/\/www.besafe-project.net\/<\/a> | <a href=\"mailto:eeva.primmer@ymparisto.fi\">eeva.primmer@ymparisto.fi<\/a><\/p>\n<script type=\"text\/javascript\"> toolTips('.classtoolTips27','The variety of living organisms and the ecological complexes of which they are part. See also <a href=\"http:\/\/tool-besafe.pensoft.net\/index.php\/2015\/05\/03\/biodiversity-briefs\/\">here<\/a>.'); <\/script>","protected":false},"excerpt":{"rendered":"<p><span style=\"color: #286239;\"> <strong>THEMATIC BRIEF: <\/strong><\/span>BESAFE has empirically analysed the effectiveness of <span class='tooltipsall classtoolTips18' style='border-bottom:2px dotted #888;'>arguments<\/span> for <span class='tooltipsall classtoolTips27' style='border-bottom:2px dotted #888;'>biodiversity<\/span> conservation, by observing arguments at different policy stages, at different <span class='tooltipsall classtoolTips19' style='border-bottom:2px dotted #888;'>governance<\/span> levels and among different <span class='tooltipsall classtoolTips25' style='border-bottom:2px dotted #888;'>stakeholder<\/span> groups. The project has also considered potential effectiveness of arguments, drawing on informants\u2019 views on the effectiveness of arguments and by studying the logic of arguments. This brief summarises ways to analyse the effectiveness of arguments and lessons from empirical analyses.<\/p>\n<script type=\"text\/javascript\"> toolTips('.classtoolTips27','The variety of living organisms and the ecological complexes of which they are part. See also <a href=\"http:\/\/tool-besafe.pensoft.net\/index.php\/2015\/05\/03\/biodiversity-briefs\/\">here<\/a>.'); <\/script>","protected":false},"author":2,"featured_media":974,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[59],"class_list":["post-325","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","tag-final"],"_links":{"self":[{"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/posts\/325","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/comments?post=325"}],"version-history":[{"count":11,"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/posts\/325\/revisions"}],"predecessor-version":[{"id":2737,"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/posts\/325\/revisions\/2737"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/media\/974"}],"wp:attachment":[{"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/media?parent=325"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/categories?post=325"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/besafetool.euprojects.awt-2.arphahub.com\/index.php\/wp-json\/wp\/v2\/tags?post=325"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}